Qualifications Summary

Senior copywriter, content developer, and award-winning journalist with hundreds of publishing credits; experience in advertising and marketing for Fortune 100 companies.

  • Clever leader and generous team player who motivates project contributors to produce high-quality results
  • Highly creative and analytical writer with exceptional organizational and multitasking skills, a respect for deadlines and a positive attitude
  • Flexible and adaptable style that can speak to many different audiences
  • Proficient in Windows and Mac environments; Adobe InDesign, InCopy, Photoshop, Microsoft Office, QuarkXpress, desktop publishing, content management systems, etc.

Professional Experience

Manager of Content Development
SiriusXM, New York, NY
August 2012-present

  • Acquire raw product and initiative information and turn it into understandable, easy-to-follow instructions for customers and call center agents
  • Collaborate with peers, project managers, technical staff and listener care representatives to align agent knowledge base content with business needs
  • Design and publish web content, including videos, images, documents and other content for inclusion on listener and call center agent support sites
  • Continuously review existing content for technical/factual accuracy, readability, and grammar
  • Possess creative voice and vision: write to brand guidelines, messaging, and product positioning
  • Write and edit all content at siriusxm.com/faq

Freelance Interactive Copywriter
Revolution Digital, Morristown, NJ
September 2011-Present

  • Perform copywriting duties for Fortune 100 clients Pfizer and Honeywell
  • Develop, write and edit copy for websites, wikis and applications
  • Input copy, keywords, titles and metadata through custom CMS
  • Proofread and edit copy at various stages prior and upon release
  • Acquire, interpret and adapt direction for each initiative

Lead Copywriter
Toys“R”Us, Wayne, NJ
June 2010-May 2011

  • Craft copy (web, print, in-store signage) based on marketing direction, research, keywords, SEO, other metrics and legal requirements for Toys“R”Us, Babies“R”Us and FAO Schwarz
  • Contribute creative concepts regularly while working closely with designers and marketing
  • Research competitors’ advertisements and campaigns; integrate vendor and guest feedback
  • Proofread all marketing collateral at various stages prior and upon release
  • Acquire, interpret and adapt direction for each initiative

Copywriter
Trident Communications, New York, NY
July 2008-September 2010

  • Wrote persuasive copy to increase employee engagement for clients Accenture, Tyco and Bayer
  • Developed and managed Trident’s email and social marketing

Consultant
Scitor Corporation, Los Angeles, CA
November 2007-July 2008

  • Analyzed and interpreted military and corporate data on Air Force rocket launches
  • Proposed methods for reducing launch costs and cycle times

Proofreader/Copyeditor
John Wiley & Sons, Hoboken, NJ

June 2002-present

  • Proofread and copyedit articles for the Current Protocols series of science journals

Journalism Experience

Freelance Writer/Editor
MSNBC, The Village Voice, The New York Press, am New York
April 2000-present

  • Research and write news and feature stories; deliver flawless work on tight deadlines
  • Edit all copy for errors in grammar, punctuation, clarity, accuracy, fairness, wordiness and completeness
  • Write headlines, photo captions and other display copy
  • Constantly monitor newswires; frequently publish to content management systems
  • Collaborate with art directors to achieve cohesive themes between design and copy
  • Fluent in AP and other styles.
  • AWARDS: Earned 2003 New Jersey Press Association award for education writing

Selected Publications

Education

Bachelor of Arts
Montclair State University, Montclair, NJ
May 1996

  • Major: English
  • Minors: Journalism and Creative writing
  • Contributor: The Montclarion
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